Google Ads Case Study:
Lead Generation for an Insurance Company
High-Volume B2C Lead Generation Campaign
Client
The client is a U.S.-based insurance company operating in a highly competitive market, offering insurance solutions through inbound form submissions and phone calls.
Insurance advertising is one of the most expensive and regulated industries on Google Ads, where poor keyword control and broad targeting can quickly drain budgets without delivering real leads.
The Brief
The client approached me with a clear objective: Generate high-volume insurance leads through Google Ads. Control rising acquisition costs in a competitive CPC environment. Build a campaign structure capable of handling scale without losing lead quality. The priority was measurable, qualified conversions.
MY Strategy
Instead of relying on broad insurance keywords or automated traffic expansion, we implemented a controlled, intent-first Google Ads strategy.
MY approach focused on: Structuring campaigns around high-intent insurance search terms. Separating form submissions and phone call traffic for better cost control.
Tight keyword segmentation to avoid irrelevant insurance searches. Continuous search term audits and negative keyword filtering.
Bid adjustments based on conversion behavior, not clicks. Conversion tracking configured to measure real lead actions, not vanity metrics.
This allowed me to scale volume while keeping acquisition costs.
Results
- 813 verified form submissions
- 60 inbound phone calls
- Average cost per conversion: $45.05
- Total ad spend managed: $37,000
Performance Impact
The campaign successfully achieved:
- Quality Lead flow at scale
- Controlled acquisition costs
- Visibility into Lead sources performance
- A campaign structure that supports budget & performance
How can we help you?
I don’t believe in pushy sales. I let real results speak for themselves. Where helpful, I can walk you through past campaign outcomes so you can see how the work performs in real situations.
Pricing depends on your goals, competition, and the level of work required.
If you’d like to learn how my search marketing services can support your business, feel free to get in touch.