Meet Khizar Hayat, Your Dedicated Marketing Partner

SEO, Google Ads, Meta Ads, Business Profiles, and websites for local service businesses, all planned, run, and reported by me.

Khizar Hayat, digital marketing specialist for local businesses

1-on-1 Direct Management

You work with me, not an account manager

$700K+ Ad Spend Managed

Across Google Ads and Meta Ads

35K+ Quality Leads Generated

Calls, form leads, and bookings

3+ Years of Experience

Helping local service businesses grow

About me

Who Is Khizar Hayat?

I’m a digital marketing specialist who works with local businesses in Comal County, San Marcos, Seguin, Canyon Lake, and the Hill Country on the channels that bring measurable results: more calls, more leads, and more booked jobs.

My work is built on one rule: every client works directly with me. The person on your first call is the same person running your campaigns, reading your data, and writing your monthly report.

Local service businesses across Comal, Guadalupe, Hays, and Kendall counties
+1 (830) 380-7425
Khizar Hayat working on a local business marketing account
How I work

Not an Agency. One Person, Full Accountability.

The difference is not talent. It is who does the work, who owns the outcome, and who answers when something needs attention.

One person runs everything

I build your strategy, run your campaigns, and write your report. Nobody sits between you and the work.

Strategy built for your market

No template applied to every client. I start from your business, your local competitors, and your goals.

Ad spend goes straight to the platform

Your budget is paid directly to Google or Meta, separate from my fee, so you see every dollar.

Your accounts stay yours

Ad accounts, profiles, and finished websites stay in your name. If we stop working together, you keep everything.

My story

Why I Built a One-Person Practice

Three years inside real accounts, starting from one frustration I kept seeing.

1
The problem

Good businesses, broken setups

Local owners paid for marketing and got passed to junior account managers who didn’t know their business. Weeks passed without updates, and results never came.

2
The decision

One person, full ownership

The only way to stand behind results is to own them. No handoffs and no layers. The person who understands your business is the person running it.

3
Today

$700K+ in ad spend, 35K+ leads

Every number comes from work I did myself across home services, insurance, contractors, automotive, cleaning, appliance repair, pools, and more.

Lessons

What Real Campaigns Have Taught Me

Years inside live accounts teach things no course covers. These four shape every plan I build.

Cheap leads are not good leads

A campaign can bring low-cost leads who never become customers. I judge lead quality, not just cost per lead.

More traffic won’t fix a weak offer

If the page, the offer, or the follow-up is broken, more traffic only makes the problem more expensive.

Local is more than a city name

Service areas, buyer intent, distance, and competition all shape results. A city keyword is the start, not the strategy.

Every channel has its own job

Google Ads catches demand, Meta Ads creates it, SEO compounds over time, and the website turns attention into calls.

Principles

How I Think About Marketing

Outcomes over activity

Clicks and impressions are inputs. Calls, leads, and booked jobs are the output I measure.

Data before decisions

I don’t change what works on a hunch, and I don’t keep funding what fails out of habit.

Right channel first

One channel done well beats five done halfway. I start where the return is highest.

Fix the bottleneck before scaling

If the issue is the page, the offer, or the tracking, that is where the work starts.

Skills

Hands-On Skills Across Five Services

Built across 3+ years of real account work, not a list of certificates.

Local SEO

  • Website SEO for service-area businesses
  • On-page structure and local keyword targeting
  • Search Console analysis and monitoring
  • Schema and technical fixes
See the SEO service

Google Ads

  • Search campaign setup and management
  • Call and conversion tracking
  • Negative keywords and bid strategy
  • Landing page analysis
See the Google Ads service

Meta Ads

  • Lead campaigns on Facebook and Instagram
  • Audience research and lookalikes
  • Meta Pixel and conversion tracking
  • Ad creative and copy testing
See the Meta Ads service

Google Business Profile

  • Profile setup and optimization
  • Posts, photos, and review replies
  • Suspension and verification help
  • Monthly profile reporting
See the profile service

Websites

  • Custom WordPress websites
  • Mobile-first, conversion-focused pages
  • Speed, schema, and tracking setup
  • Redesigns that protect rankings
See the website service
Modern search

How I Approach Modern Marketing

Search has shifted and platforms automate more, but the fundamentals have not moved.

AI Overviews change the layout, not the basics

For local service businesses, the Map Pack, Maps, and clear service pages still bring the calls. Strong profiles and accurate information still win.

Lead quality beats lead volume

Google and Meta’s automated bidding learns from your conversions. Tracking that separates real leads from spam is now an advantage.

First-hand content beats generic copy

Real service details and accurate business information outperform pages that read like every competitor’s.

New tools when they improve the result

I use AI-assisted workflows and platform automation when they make the work better, not because they are new.

Tools

The Platforms Inside My Client Accounts

The tools I use every week to run, track, and report on real campaigns.

Google Ads

Paid search

Google Search Console

SEO monitoring

Google Business Profile

Local visibility

Meta Ads Manager

Paid social

WordPress

Websites

Google Analytics 4

Tracking

Google Tag Manager

Tags and events

Meta Business Suite

Business assets

Keyword Planner

Research

Looker Studio

Reporting

Honesty

What I Don’t Promise

An experienced marketer tells you what they control and what they don’t, before seeing your data.

Guaranteed Google rankings
Guaranteed lead volume before any data exists
Overnight SEO results
Set-it-and-forget-it advertising
Vanity metrics presented as growth
Timelines that ignore how these channels work

I control the strategy, setup, testing, optimization, and reporting. I don’t control Google’s algorithm, auction competition, or customer demand. What I do is make better decisions with the data every month.

Good fit

Who I Work Best With

Not every business is the right fit. Saying so up front saves time on both sides.

A good fit

  • Local service businesses where more leads mean more revenue
  • Owners who want to work directly with the person running their account
  • Businesses that tried marketing before and want an honest look at what went wrong
  • Owners who want to understand their numbers, not just receive a report

Probably not a fit

  • Businesses expecting guaranteed results before anything has run
  • Goals built around followers rather than leads or sales
  • Expecting results in days from a standing start
Proof

Recent Results From My Own Accounts

Three accounts I run personally, one per channel. Every number comes from the platform that recorded it.

Google Ads account results for an insurance business
Google Ads

Insurance Business

$161KAd spend
3.5KForm leads
208Phone calls
Meta Ads lead results for an auto maintenance business
Meta Ads

Auto Maintenance Business

300+Leads
$1,000+Ad spend
Search Console clicks for a home maintenance website
Website SEO

Home Maintenance Business

1.17KOrganic clicks
9.1Average position

Let’s See If We’re a Good Fit

A free 30-minute call where I review your marketing and tell you where I’d focus first.