Khizar Hayat
Performance Marketer.
I manage Local SEO, Google Ads, Meta Ads, Google Business Profile, and Web Design for local businesses in Texas. Strategy, execution, and reporting handled by one person — me.
Who Is Khizar Hayat?
I am a performance marketer based in New Braunfels, TX. I work with local businesses in Comal County, San Marcos, Seguin, Canyon Lake, and the Texas Hill Country on the channels that generate measurable outcomes: more calls, more leads, more booked jobs.
My practice is built around one rule: every client works directly with me. No account managers. No handoffs. The person you speak with on the first call is the same person managing your campaigns, reading your data, and writing your monthly report.
I cap my active client list at ten. That constraint is what makes direct accountability possible at the level every business deserves.
Not an Agency. One Person. Full Accountability.
The difference is not quality. It is who is doing the work, who owns the outcome, and who picks up when something needs attention.
One person manages everything
I build your strategy, run your campaigns, and write your monthly report. No one sits between you and the work.
Strategy built for your market
Not a template applied to every client. I start from your business, your local competition, and your specific goals.
Your ad budget goes to the platform
No management markup on top of your Google or Meta spend. My fee covers the work, not a percentage of what you spend.
Month-to-month. No contracts.
You should not be locked in when results are not coming. I work month-to-month because that keeps both of us honest.
How I Got Into Performance Marketing
Local owners were paying for marketing and getting passed to junior account managers with no context about their business. Weeks would pass with no update. Results never came. It was not the channel failing. It was the structure.
The only way to stand behind results is to own them completely. No handoffs. No layers. The person who understands your business is the person managing it. That meant keeping my client list small — but it also meant I could account for every decision in every account.
Every number in my portfolio comes from work I did myself across home services, insurance, contractors, automotive, cleaning services, career services, appliance repair, swimming pools, and more. That breadth of direct experience shapes how I approach every new account.
What Real Campaigns Have Taught Me
Three years inside real accounts produces observations that courses and certifications do not cover.
Low CPL does not mean quality leads
A campaign can produce cheap leads while sending the business prospects who never convert. I measure lead quality, not just cost per lead.
More traffic does not fix a weak offer
When the landing page, offer, or lead handling process is broken, scaling traffic makes the problem more expensive. I look at the full funnel before scaling anything.
Local marketing is more than a city name
Service areas, customer intent, proximity signals, competitive density, and the business model all affect local performance. A city keyword is the start, not the strategy.
Every channel has a distinct job
Google Ads captures existing demand. Meta Ads builds and creates demand. Local SEO compounds over time. A website converts attention into action. Conflating them produces noise.
How I Think About Marketing
Four principles that drive every decision across every account.
Outcomes over activity
Impressions and clicks are inputs. Calls, leads, and booked jobs are the output. I measure what actually matters to the business.
Data before decisions
I do not change what is working on a hunch, and I do not keep spending on what is not working out of inertia. The numbers drive every call.
Right channel first
One channel executed well beats five channels at half effort. I identify the highest-leverage starting point and build from there.
Fix the bottleneck before scaling
More spend cannot fix a broken funnel. If the issue is the landing page, the offer, or the tracking setup, that is where the work happens first.
The Work Behind These Numbers
Every figure comes from direct client work — personally managed, not delegated to a team.
My Expertise Stack
Hands-on capability built across 3+ years of real account work.
How I Approach Modern Marketing in 2026
Search has shifted. Platforms have automated more. The fundamentals have not moved. Here is what that means in practice.
AI Overviews change the layout, not the fundamentals
For local service businesses, the Local Pack, Maps results, and well-structured service pages remain the primary contact points. Strong GBP, accurate local signals, and clear service pages still drive the leads that matter.
Conversion quality beats conversion volume
Automated bidding on Google and Meta rewards quality conversion signals. Tracking that distinguishes a genuine lead from form spam is now a competitive advantage. Getting that right is part of every campaign I set up.
First-hand content still outperforms generic copy
Real service descriptions, accurate business information, and content built from direct experience performs better than keyword-stuffed pages that look identical to every competitor’s site.
I use new tools when they improve the outcome
AI-assisted workflows and platform automation are part of how I work when they genuinely improve results or efficiency. The test is always whether it makes the work better for the client — not whether it is new.
Platforms and Tools
The actual tools running inside active client accounts — not a certifications wall.
What I Don’t Promise
An experienced marketer tells you what they control and what they don’t. An inexperienced one promises results before seeing your data.
Who I Work Best With
Not every business is the right fit. Being direct about that saves time on both sides.
Why I Keep My Client List Small
Ten active clients at one time is a deliberate constraint. It is the number that keeps every account from becoming one of many.
When a campaign shifts, I notice it the same day — not at the end of the month when the report is due. When a client messages, I already know the account because I am inside it regularly.
If I am at capacity when you reach out, I will tell you directly. I will not take on more than I can manage well.
Real Results From Real Clients
Three campaigns I personally managed. Every number is pulled directly from the dashboards shown.
Insurance Business
Search campaign management — conversion tracking, bid optimization, ongoing reporting
Career Services — New Braunfels, TX
Facebook and Instagram lead generation — audience research, creative, conversion tracking
Contractors Business — New Braunfels, TX
Local SEO strategy — on-page optimization, local signals, Google Search Console management
Let’s See If We’re a Good Fit
Free 30-minute call. I review your marketing, tell you where I would focus first, and give you a clear picture of what working together looks like. No pitch. No obligation.