Google Ads Case Study:
Landscaping Lead Generation Dubai
B2C Lead Generation Campaign
Client
The client is a Dubai-based landscaping company serving residential customers. The business relies heavily on phone calls for new inquiries, site visits, and bookings.
In local service markets like landscaping, wasted clicks quickly increase costs – so the focus was on calls from real homeowners, not general traffic.
The Brief
The goal was clear:
Generate inbound phone calls from local customers. Keep cost per click under control. Avoid irrelevant searches and low-intent traffic. Build a Google Ads setup that performs consistently for local services. The priority was calls that turn into jobs.
MY Strategy
The strategy included:
Targeting service-specific landscaping keywords. Tight location targeting within Dubai
Ad copy written to encourage direct phone calls. Filtering out non-service and DIY searches. Optimizing bids based on call performance, not clicks
Call tracking to measure real inquiries. This helped keep costs low while driving steady call volume.
Results
- 116 inbound phone calls
- Average CPC: AED 12.69
- Total ad spend: AED 4,770
- 376 Clicks
Performance Impact
This campaign worked because it focused on:
- Local customer inquiries
- Lower cost traffic focused on service intent
- Keywords were driving calls
- Controlled scaling
How can we help you?
I don’t believe in pushy sales. I let real results speak for themselves. Where helpful, I can walk you through past campaign outcomes so you can see how the work performs in real situations.
Pricing depends on your goals, competition, and the level of work required.
If you’d like to learn how my search marketing services can support your business, feel free to get in touch.