Google Ads Case Study:
Lead Generation for an Insurance Company - Canada
Scalable Insurance Lead Generation Campaign
Client
The client is a Canada-based insurance company running Google Ads nationally in a highly competitive market. The business relies on a consistent flow of inbound leads to support its sales team and long-term growth.
Insurance keywords in Canada are expensive, making cost control and lead quality critical to success.
The Brief
The goal was clear:
Generate a high volume of insurance leads. Maintain control over cost per conversion. Scale campaigns without losing efficiency. Build a Google Ads setup that could perform consistently over time. The focus was on sustainable performance, not short-term spikes.
MY Strategy
Instead of expanding broadly, the campaign was built around intent and structure.
Key focus areas included:
Targeting high-intent insurance searches. Separating campaigns by intent to manage costs better. Ongoing search term analysis to remove wasted spend. Ad copy written to attract serious buyers, not browsers.
Conversion tracking aligned with real lead actions. Regular performance reviews to guide scaling decisions. This approach helped balance volume and efficiency in a competitive insurance market.
Results
- 1,050 conversions
- 56,800 clicks
- Average cost per conversion: $71.22
- Total ad spend: $74,500
Performance Impact
This campaign worked because it focused on:
- Search intent first
- Cost discipline
- Ongoing optimization based on real data
- Controlled scaling
How can we help you?
I don’t believe in pushy sales. I let real results speak for themselves. Where helpful, I can walk you through past campaign outcomes so you can see how the work performs in real situations.
Pricing depends on your goals, competition, and the level of work required.
If you’d like to learn how my search marketing services can support your business, feel free to get in touch.