Google Ads Case Study:
Auto Insurance Lead Generation – UAE
B2c Lead Generation
Client
The client is a UAE-based auto insurance provider offering motor insurance to individual customers. The business relies on a mix of online form submissions and phone calls to generate new policy inquiries.
The Brief
The goal of the campaign was clear:
Generate qualified auto insurance leads. Drive both form submissions and phone calls. Keep cost per conversion at a sustainable level.
Avoid wasted spend from low-intent searches. Build a Google Ads setup that could scale
MY Strategy
The approach included:
Targeting high-intent auto insurance searches. Filtering out unrelated and low-quality queries. Writing clear ad copy focused on quotes and coverage
Strong location targeting across the UAE. Conversion tracking for both forms and calls. Ongoing search term optimization to control costs
Results
- 256 Lead form submissions
- 22 inbound phone calls
- Average cost per conversion: $46.55
- Total ad spend: $12,300
Performance Impact
The business achieved:
- Reliable insurance inquiries
- Balanced performance across forms and calls
- Ongoing optimization based on real data
- Clear visibility into lead sources
How can we help you?
I don’t believe in pushy sales. I let real results speak for themselves. Where helpful, I can walk you through past campaign outcomes so you can see how the work performs in real situations.
Pricing depends on your goals, competition, and the level of work required.
If you’d like to learn how my search marketing services can support your business, feel free to get in touch.