Google Ads Case Study:
B2C Real Estate Lead Generation – California
B2C Lead Generation Campaign
Client
The client is a California-based real estate business focused on residential buyers and sellers. The business depends on a steady flow of online inquiries to book property showings and consultations.
In a competitive market like California, cost control and lead quality are critical.
The Brief
The goal of the campaign was straightforward:
Generate consistent real estate leads. Keep cost per conversion at a sustainable level. Avoid wasted spend on low-intent searches.
Build a Google Ads setup that could be optimized and scaled. The focus was on real inquiries, not traffic volume.
MY Strategy
The approach included:
Targeting high-intent residential real estate searches. Filtering out low-quality and unrelated queries.
Writing clear ad copy that matched user intent. Strong location targeting within California. Conversion tracking aligned with lead actions.
Ongoing optimization based on performance data. This helped improve lead relevance and cost efficiency.
Results
- 245 total conversions
- Average cost per conversion: $85.33
- Total ad spend: $20,900
Performance Impact
This campaign worked because it focused on:
- Reliable inbound leads
- Better budget efficiency
- Improved visibility into which searches were driving results
- Controlled scaling
How can we help you?
I don’t believe in pushy sales. I let real results speak for themselves. Where helpful, I can walk you through past campaign outcomes so you can see how the work performs in real situations.
Pricing depends on your goals, competition, and the level of work required.
If you’d like to learn how my search marketing services can support your business, feel free to get in touch.