Google Ads Case Study:
HVAC Lead Generation Texas
B2C Lead Generation Campaign USA
Client
The client is a Texas-based HVAC company serving residential customers. The business relies on a steady flow of service inquiries and phone calls for installations, repairs, and maintenance.
The Brief
The objective of the campaign was clear:
Generate consistent HVAC leads. Drive both form submissions and phone calls. Keep cost per conversion under control
Avoid wasted spend from irrelevant searches. Build a Google Ads setup that could scale during peak demand. The focus was on real service inquiries, not traffic volume.
MY Strategy
The approach included:
Targeting high-intent HVAC service keywords. Separating campaigns for repair, installation, and maintenance. Strong location targeting across Texas service areas
Ad copy written to encourage quick action. Conversion tracking for both forms and calls. Ongoing search term reviews to reduce wasted spend
This helped improve efficiency while maintaining volume.
Results
- 557 lead form submissions
- 38 inbound phone calls
- Average cost per conversion: $44.34
- Total ad spend: $24,700
Performance Impact
The business achieved:
- A steady flow of service-ready leads
- Cost discipline
- Balanced performance across forms and calls
- Controlled scaling
How can we help you?
I don’t believe in pushy sales. I let real results speak for themselves. Where helpful, I can walk you through past campaign outcomes so you can see how the work performs in real situations.
Pricing depends on your goals, competition, and the level of work required.
If you’d like to learn how my search marketing services can support your business, feel free to get in touch.