Google Ads Expert New Braunfels, TX – Ads Built to Bring Calls

Top Google Ads expert in New Braunfels, TX, building highly targeted campaigns that turn relevant searches into qualified calls, new customers, and revenue, not wasted clicks.

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Khizar Hayat, Google Ads expert, managing local campaigns

1-on-1 Direct Management

You work with me, not an account manager

$700K+ Ad Spend Managed

Across Google Ads and Meta Ads

35K+ Quality Leads Generated

Calls, form leads, and bookings

3+ Years of Experience

Running local business campaigns

Why ads stop working

Why Your Google Ads Are Not Bringing Calls

When a local campaign spends money without bringing calls, the cause is usually one of these four. Each one shows up in the account, and each one can be fixed.

Is broad match spending money on the wrong searches?

Broad match keywords with few negatives can show your ads for searches that have nothing to do with your service, like job seekers, DIY tips, or a different trade. I review your search terms, block the waste, and move budget to the searches that bring customers.

Do you know which keyword brought each call?

Without conversion tracking, Google optimizes for clicks, not customers. Many accounts I review count page views as conversions or track nothing at all. I set up call and form tracking with Google Tag Manager and GA4, so every lead ties back to the keyword behind it.

Are your ads showing outside your service area?

Google’s default location setting can show ads to people who are only interested in your area, not in it. In a town between San Antonio and Austin with plenty of visitors, that adds up fast. I target people who are actually in the cities you serve.

Are your clicks landing on the wrong page?

Sending ad clicks to your homepage makes people hunt for what they came for, and many leave. Spam form leads waste your time too. I point each ad group to the most relevant page and add simple filters so real leads reach you.

What’s included

What Google Ads Management New Braunfels Businesses Get Every Month

The exact mix depends on your plan, but every account starts with this foundation.

Account audit and goals

A full review of your account, tracking, and past spend before anything changes.

Keyword research and match types

Keywords chosen by buying intent, with match types set so budget goes to the right searches.

Search terms and negative keywords

Regular reviews of what people actually searched, with waste blocked as soon as it shows up.

Ad copy and assets

Ads written for your services and area, with call, location, and sitelink assets.

Landing page guidance

Each ad sent to the most relevant page, with landing pages built or improved on the Pro plan.

Conversion tracking

Calls and form leads tracked with Google Tag Manager and GA4, so results are real.

Bidding and budget pacing

Bid strategies matched to your data, and budgets paced so ads run all month.

Location and schedule settings

Ads shown to people in your service area, during the hours you answer the phone.

Monthly report

Spend, clicks, calls, form leads, and what I am changing next, in plain English.

Campaign types

Search, Performance Max, and Beyond

Google offers several campaign types, and each one reaches people at a different moment. Using the right one matters more than using all of them.

Search

Ads on Google results for people looking for your service right now. The starting point for most local service businesses.

Performance Max

One campaign across Search, Maps, YouTube, Display, and Gmail. Best once tracking is solid.

Display

Image ads across websites, mostly to remind people who already visited your site.

YouTube and Video

Short video ads that build trust before people need you.

Demand Gen

Visual ads on YouTube, Discover, and Gmail that reach people before they search.

I start most local businesses with Search, then add other campaign types when the tracking shows what is working.

Conversion tracking

See Which Keyword Brought Every Lead

Good decisions need clean data. Before any budget goes up, I make sure every call and form is counted correctly and tied back to the ad that produced it.

Google Tag Manager set up to track form submissions and call clicks
GA4 key events connected to your ad account
Calls from your ads counted as conversions
Your existing call tracking tool connected, if you already use one

Your Google Ads account stays in your name. You can log in and check every number in my report yourself.

Results

What $255K+ in Ad Spend Turned Into

Numbers from accounts I manage myself, with every form and call counted. Together these campaigns brought in 5,500+ form leads and 358+ phone calls.

Paid SearchTexas

Insurance Business

Search campaigns built around policy and quote searches, with every form and call tracked.

$161KAd spend

3.5KForm leads

208Phone calls

Paid SearchTexas

Home Maintenance Business

Search campaigns for repair and maintenance services across the service area.

$37KAd spend

800+Form leads

60Phone calls

Paid SearchTexas

Roofing Business

Campaigns for roof repair and replacement searches, with calls and estimate requests tracked.

$57K+Ad spend

1,200+Form leads

90+Phone calls

Results depend on competition, demand, budget, and your website. These numbers show what these clients achieved, not a promise of the same outcome.

Find Out Where Your Ad Budget Is Leaking

Get a free audit of your keywords, tracking, and targeting.

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Quick answers

Know This Before You Spend a Dollar on Ads

How much should I spend on Google Ads?

I recommend at least $1,000 a month in ad spend for most local service businesses. That buys enough clicks to learn which keywords bring calls. A $500 budget can work in a small niche, but it limits how many searches you can cover. Ad spend is paid to Google, separate from my fee.

How long until ads bring leads?

Ads can bring calls in the first week. The first one to three months are for learning: finding the best keywords, cutting waste, and letting bid strategies gather data. That is why I recommend giving a new campaign three months before judging it.

Should I use Google Ads or Meta Ads?

Google Ads reaches people already searching for your service, so it suits urgent needs like repairs. Meta Ads reach people on Facebook and Instagram before they search, which suits offers and visual services. Most local service businesses start with Google.

Performance Max or Search?

Search gives you clear control over keywords and shows exactly what people typed. Performance Max can find more leads across Google, but it needs solid tracking and enough budget to learn. I start with Search and add Performance Max when the data supports it.

Process

From Audit to Steady Leads

A clear sequence, so you know what is happening with your budget at every step.

Week 1

Audit and goals

I review your account, website, and competitors, and we agree on what a good lead is.

Week 1

Tracking setup

Calls and forms are tracked with Tag Manager and GA4 before launch.

Week 2

Campaign build

Keywords, ads, assets, location, and schedule are set up and checked.

Weeks 2 to 4

Launch and close checks

Search terms and spend are checked closely while the campaign learns.

Every month

Optimize and report

Waste is cut, winners get more budget, and you get a plain-English report.

Local targeting

Targeting Built for New Braunfels

This town sits between two big metros and fills with visitors every summer. Your campaign settings should reflect that.

People in your area, not just interested in it

I use the setting that shows ads to people located in your service area, so you don’t pay for clicks from people who will never hire you.

San Antonio and Austin searches

Plenty of searches along I-35 come from the big metros. I include or exclude them based on how far you actually travel for a job.

Budgets that follow the seasons

Summer heat drives AC calls, spring storms drive roofing searches, and river season and Wurstfest bring visitors. Budgets follow your busy months.

Ads when you answer the phone

Ads run during the hours your team can pick up, because a missed call from an ad is money spent for nothing.

The cities you actually serve

Campaigns cover your real service area, such as Seguin, San Marcos, or Canyon Lake, with ads that name the right places.

Residents or visitors

Home service businesses usually want residents. Restaurants and tourism businesses may want visitors. Targeting is set for your customers, not a template.

Industries

Where Paid Search Brings the Fastest Calls

These businesses get urgent, high-intent searches every day: people who want a quote, a repair, or a table tonight, and pick up the phone within minutes.

Plumbing

Urgent repair searches where a fast call wins the job.

HVAC

Heavy summer demand for AC repair and replacement.

Roofing

Storm season searches for repairs and estimates.

Home Maintenance

Repair and maintenance jobs across your service area.

Insurance

Quote and policy searches with tracked forms and calls.

Restaurants

Locals and visitors looking for a place to eat nearby.

Retail

Shoppers searching for products and store hours.

Contractors

Project and estimate searches from homeowners.

Ready for Ads That Bring Real Calls?

Book a free call and see what your campaigns could look like.

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Who should run your ads

DIY vs Specialist vs Agency

All three can work. Here is an honest look at what each means for your time, your budget, and your account.

What matters	Do it yourself	Specialist (Khizar Hayat)	Typical agency
Who does the work	You	Khizar, personally	A team, often through an account manager
Your time	Several hours a week	Approvals and a monthly call	Approvals and regular meetings
Fee model	No fee, only ad spend	Flat monthly fee from $299	Often a percentage of ad spend
Account ownership	Yours	Yours, always	Varies; some agencies keep it
Tracking	Up to you	Set up before launch	Usually included
Best for	Small budgets and time to learn	Local businesses that want direct contact	Large or multi-location advertisers

Hiring a Google Ads Management Company New Braunfels Advertisers Rely On? Ask These 4 Questions First

Whether you hire a freelancer, an agency, or me, the answers tell you who controls your budget and your data.

01Will I own the ad account?It should be in your name, with you as an admin.
02How is your fee calculated?A flat fee does not rise just because your ad spend does.
03What counts as a conversion?Calls and real form leads, not page views or clicks.
04Can you show results with the ad spend behind them?Leads mean little without knowing what they cost.

Pricing

Google Ads Management Pricing

Reach customers who are actively searching for your services. I manage your campaigns, optimize performance, and track leads while you control your advertising budget.

Recommended minimum ad spend: $1,000 a month

Google Ads Starter

$299/month

Ad spend up to $2,500 a month

For small businesses ready to generate leads through Google Search.

2 Google Search campaigns
Keyword research
Ad copywriting
New Braunfels and agreed service-area targeting
Call and conversion tracking setup
Negative keyword management
Monthly campaign optimization
Monthly performance report

Get Started

Google Ads Growth

$449/month

Ad spend up to $5,000 a month

For businesses looking to expand reach and generate more qualified leads.

Up to 5 Google Ads campaigns
Search, Performance Max, and Demand Gen campaigns where suitable
Keyword research and targeting
Ad copywriting and testing
Location and call assets
Call and conversion tracking
Weekly negative keyword checks
Monthly search-term review
Ongoing campaign optimization
Monthly performance report
Monthly strategy review call

Get Started

Google Ads Pro

$799/month

Ad spend up to $10,000 a month. Above $10,000: an additional 8% on the extra spend only.

For established businesses with larger budgets and multiple campaign goals.

Unlimited campaigns
Advanced keyword and search-term optimization
Ad copy testing and refinement
Call and conversion tracking
Remarketing campaign management, where suitable
Landing page design or optimization
Optimization at least every two weeks
Negative keyword management
Detailed cost-per-lead reporting
Monthly strategy review call

Additional landing pages quoted separately.

Get Started

Terms for All Plans

Ad spend

Paid directly to Google and separate from management fees.

Billing

Month to month, with no long-term contract. I recommend at least three months so campaigns have time to learn.

Account ownership

You keep ownership of your ad account.

Spend limits

If monthly ad spend goes over your plan’s limit for two months in a row, your plan moves to the next tier, with notice.

Results

Lead volume and cost per lead depend on competition, demand, budget, and website performance. Results are not guaranteed.

Landing pages

Major redesigns or extensive development are quoted separately unless included in your plan.

Third-party tools

Call tracking software and other paid tools, if needed, are billed separately.

Reporting

Reports cover the available data, including spend, clicks, conversions, and cost per lead.

FAQ

Frequently Asked Questions

Can you take over my existing ad account?

Yes. I start with an audit of your current account, keep what is working, and fix what is not. There is no need to start over or lose your account history.

Do I own my ad account?

Yes. The account stays in your name and you keep admin access. Google bills ad spend directly to you. If we stop working together, the account, campaigns, and data stay with you.

What is the minimum budget?

I recommend at least $1,000 a month in ad spend, paid to Google, plus the fee for your plan. Smaller budgets can work in a narrow niche, and I will tell you honestly if yours is too small to test.

How do you handle spam or junk leads?

I track which campaigns and placements bring real leads, add form protection, exclude low-quality placements, and focus spend on searches that bring genuine inquiries.

Is there a contract?

No. Every plan is month to month. I recommend at least three months, because the first weeks are spent learning which keywords and bids bring the best leads.

How do you keep advertising honest and within Google’s rules?

Ads only promise what your business delivers, follow Google’s advertising policies, and never use a competitor’s trademark in the ad text. Tracking respects visitor privacy, and reports show the real numbers, good or bad.

Does Google Ads work for restaurants and plumbers?

Yes, in different ways. Plumbers win with Search ads and call tracking for urgent jobs. Restaurants do better with tight location targeting and campaigns timed around busy weekends and tourist season.

Do you manage Microsoft Ads or Local Services Ads?

Not at this time. I focus on Search, Performance Max, Display, YouTube, and Demand Gen campaigns on Google.

See All FAQs

Related services

Get More From Every Click With These Services

Ads bring the click. These services help turn it into a customer and lower what each lead costs over time. They are all part of the digital marketing I run for local businesses.